2019 One Show Young Ones Brief - Budweiser
ASK
Get women to drink Budweiser.
INSIGHT
The first thing every woman does when she gets home from a long day is to untie the underwear. It makes them feel relaxed and free from restraint. This feeling is too good to describe but every woman can feel the same.
IDEA
So we came up with this TVC idea, targeting women, that the feeling of drinking Budweiser is just as awesome as the feeling of taking off the underwear, and nothing can compare to that.
Credit: Randy Renteria, Qingying Liu, Hanlu Li, Chenshu Xu