Reading Is A Child’s Best Friend
Client: New Hampshire Department of Education
ASK
Develop a New Hamsphire statewide campaign to promote a love for reading for children 0-8 years old.
INSIGHT
A child’s best friend often comes from their imagination—just like the characters and worlds they discover through reading, which helps nurture creativity, empathy, and a lifelong love of learning.
IDEA
We personify the idea of a child’s imaginary best friend through Page, a character inspired by a book. Page becomes the embodiment of the creativity, connection, and growth that reading sparks, showing how books can be a child’s most loyal and inspiring companion.
Character Design
Outdoor Billboard
:15 Video Storyboard
Radio Demo
Creative Director: Amy Bond-Nelson Moore
Art Directors: Tianyi Xie, Sara Krebaum
Illustrator: Lainey Yehl
Copywriter: Dave Bush