Student Work

The Discount Whisky App

ASK

Design a ecommerce platform to sell discount whisky and ad to promote it.

INSIGHT

The shape of an iconic whisky bottle is an important component of brand identity. The shape itself is very memorable and can remind consumers of specific whisky style, taste.

IDEA

So the idea of the print ad is to use transparent liquid to create the shape of those famous whisky bottles, along with the label, to represent those whisky brands. 

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the ad is to promote a app — the discount whisky app, in which you can find every brand of whisky on disccount.

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Color Is Everything Print Ad