Make It Better Manifesto Video
ASK
Create a manifesto video that speak to ACGβs value - Make It Better.
INSIGHT
The journey of getting better takes time, courage and patient, which is a sharing experience between our audiences and ACG.
IDEA
Our idea was to use the visual of opening the cabinet and taking pills repetitively to tell the story from illness to wellness takes time, courage and patience, which also represent the development of ACG and most importantly, ACG's value - Make It Better.
Credit: Brady Carlson, Katie Godfrey, Katherine Snider, Yihan Wang
Follow-Up Story
ACG bought our idea and brought in a professional production team from South Africa to recreate the manifesto video. This video is now alive on the ACG Group website homepage. ****Truth to be told, I think our version is better.
About ACG Group
ACG Group is a multinational pharmaceutical company with its headquarters in Mumbai, India. ACG is the worldβs largest integrated supplier of solid dosage products and services. The ACG Group consists of four business units: ACG Capsules, ACG Films & Foils, ACG Engineering, and ACG Inspection.