Blue Print Medicines
The Toll
ASK
Develop an unbranded interim video targeting patients with diagnosed Indolent Systemic Mastocytosis (ISM) that creates a sense of urgency for speaking with their doctor about a new treatment option (AYVAKIT).
INSIGHT
ISM patients have becom accustomed to their cocktail of symptom treatments that are really just temporary fixes to get by, so they may be cautiously optimistic towards a new kind of treatment.
IDEA
Stop “just getting by” with managing your ISM symptoms. In this digital and social video, we are highlighting the “toll” of living with ISM and shedding light on the problem of only treating your symptoms in order to encourage patients to find a different solution.
