2019 Young Ones Brief
New York Times
ASK
Get Millennials to read New York Times.
INSIGHT
It’s human nature that people enjoy sticking their eyes to something while eating, and nowadays, their phones.
IDEA
Introduing Burger King paper tray newspaper. To play into this insight and meet our audiences where they are, we partner with Burger King to print daily highlight storyies on the tray paper.
Credit: Yi Rong, Chenxu Xu